THE NATURE OF

RESEARCHER, CONSULTANT, & FOUNDER

Erin Sowell is a researcher and consultant who applies ecosystem science to business and marketing. She is the founder of Thoughtful Research, an insights consultancy that helps leaders, brands, and organizations navigate rapidly changing markets and business environments. Prior to Thoughtful Research, Erin was an Associate Manager of Innovation Insights at Georgia Pacific and Research Manager at Kroger's Retail Data Science, Insights, & Media Company, 84.51°. Before entering the Insights Industry, Erin represented the World Corrosion Organization at the United Nations. Erin received her Master of Marketing Research from the Terry College of Business at the University of Georgia and her B.S. in Earth and Environmental Science from Lehigh University.

PARTNER & MARKETING PROFESSOR

Marcus Cunha Jr. is the Robert O Arnold Professor of Marketing and the Director of the Master of Marketing Research program at the University of Georgia. His research focuses on cognition, judgment, and decision-making as applied to understanding issues in pricing and branding. Dr. Cunha’s research has been published in premier research journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, and Journal of Marketing. He teaches MBA, MMR, and PhD students at UGA. He was awarded the college wide Outstanding Faculty Award for Teaching Excellence and the Hugh O. Nourse outstanding MBA teacher award by the Terry College of Business. Dr. Cunha also teaches the topics of statistical analysis, consumer behavior, behavioral economics, and media effectiveness research to large corporations such as Chick-fil-A, Lowe's, and Assurant, the Georgia Banking Association, and the Advanced School of Marketing Research (American Marketing Association). He has conducted consulting projects for multinational corporations both in the USA and in Brazil and has trained research executives in both countries.

COMMUNICATIONS CONSULTANT

Rose Tatarsky, PhD, is a research scientist specialized in neurobiology and animal behavior. Her work focuses on the neural and genetic mechanisms driving natural behaviors within the context of an animal's environment and evolutionary history. She earned her doctorate from Cornell University in 2022 and currently holds a postdoctoral research position at the Paris-Saclay Institute of Neuroscience. In 2023, Rose joined Thoughtful Research as a Science Communications Consultant, inspired by engaging conversations with Erin about the strategic use of ecosystem science in business & marketing contexts.